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Research papers
The fluctuating fortunes of the U.K. Social Democratic Party
This paper describes the methodology, and outlines some of the findings, of an ongoing programme of political research. The focus is the recently formed UK Social Democratic Party. The SDP, in collaboration with its Alliance partner, the Liberal...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Lunn, Peter Cooper, Oliver Murphy
Company: QRi Consulting Ltd.
June 15, 1983
Research papers
Measuring the effects of investment in rail services
This paper describes a major study of two rail investments in Glasgow. The main results are presented with commentary on their relevance to the evaluation of similar investments and the lessons for the decision making process that can be learned from...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: John Wicks
June 15, 1983
Research papers
Informing the staff of products, services and supplementary activities
The paper seeks to establish a link between research and advertising, communication and training as they relate to the marketing mix of activities. It indicates that selling is the vital link which provides profit. To that background the functions of...
Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Ronald E. Dawes
June 15, 1982
Research papers
A fuel usage panel
This paper describes the UK Electricity Council's use of panel research techniques for load forecasting and energy marketing. In particular it details how panel data are used to help in forecasting the shape of the domestic component of electricity...
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Margaret Clarke, Jonathan Jephcott
June 15, 1982
Research papers
The personalisation of the institution in order to establish the images of the major British banks
This paper describes the experimental application to the identification of bank images of a technique previously used to differentiate between consumer goods such as lagers and perfumes where differences were subtle. The approach is based on the use...
Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: John F. Swift
June 15, 1982
Research papers
The impact of generic supermarket products in the United Kingdom
In 1976 the first generic range was launched by Carrefour in France, since when the concept has been adopted in many parts of the world. Their penetration has varied considerably between countries, depending in part upon existing own label strength...
Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Peter McGoldrick
June 15, 1982
Research papers
Consumer attitudes towards future energy sources and products
This paper outlines the results of some fundamental research into consumers' attitudes to energy conservation, and to future energy sources and products. The research was conducted via a series of eight group discussions with consumers in Britain....
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Sadler, Liz Spencer
June 15, 1982
Research papers
United Kingdom
Industrial market research is usually regarded as a specialist area within the wide spectrum of market research. While a lot of industrial market research comprises small qualitative and desk research studies using the techniques of economic...
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Lionel Gordon
October 1, 1981
Research papers
